In Paris, people will do whatever it takes to fit into a parking space. We took this as an opportunity to promote Active Park Assist, a Ford Technology that helps even the worst drivers park their cars effortlessly.

We installed a giant pinball over a free parking space and programmed the bumpers of the front and rear cars to react as pinball bumpers. The more the drivers hit the bumpers, the higher their score.

Korean video artist June Bum Park helps these cars get into their proper spaces – using his hands. Watch him put his mitts on a concert stage andstreet crossing too.